Ode to the 50s

Hey everyone!

On Monday I got the opportunity to assist fashion stylist Nicole Sjostedt on the Vancouver Magazine July cover shoot. The theme was 50s and the vision was a woman who had stolen her husbands credit card and gone shopping in his ’58 MG convertible. Also included in the shoot was the cutest 2-year-old Weimaraner!

This was not only my first time behind the scenes of fashion styling, but also my first time ever on a magazine photoshoot! Needless to say, I was the most excited person there. Hands-down.

Anyway, I wanted to show my readers what exactly goes down and how much tedious work goes into a single day of shooting!

Here’s a timeline to give you a summary:

Sunday 11am: Get picked up in Nicole’s beautiful white Land Rover (I drooled a little bit).

Sunday 1130am: Arrive at South Granville Bean Around the World to discuss the day ahead and photoshoot vision. Nicole has previously gone around to each store on our agenda to ask each owner to borrow specific pieces for the shoot. (The issue with fashion shoots in Vancouver: Van does not have any showrooms – no showrooms means no samples… and no samples mean we must pull directly from the retail floor…which means chances to sell the items go down…resulting in unhappy storeowners/managers). 

Sunday 12pm: First stop: Oliver and Lilly’s – Probably the cutest little boutique you will ever see on South Granville. Nicole introduces me to owner, we briefly catchup, discuss the theme, and figure out which pieces to pull.

Sunday 1245pm: Next stop across the street: Misch An awesome boutique with all the latest trends. Looking for a statement piece? You will undoubtedly luck out here, as every piece holds its own ground. Met with fellow fashion stylist Mia Fiddis who helped us pull the perfect 50s-esque pieces. Quickly run over to Boboli, where we pick up the motherload of designer goods. Included in this pull are Valentino bow heels and studded clutchHemlut Lang leather jacketand two stunning Giambattista Valli dresses.

Sunday 2pm: Head over to Kitsilano area to the most amazing boutique Rebecca Bree – This was my favourite boutique overall because it was the most girly. Stop by this boutique, if not for the clothing, at least for the to-die-for decor. Shades of pink, teacups, prints and florals litter the store. You will quickly gain an urge to go straight home and re-decorate your bedrooms. Picked up several pairs of printed shorts, Lulu Frost statement jewellery, and a couple other pieces. On way back, quickly stop at Gravity Pope to pick up a pair of beautiful black See by Chloe booties.

Sunday 330pm: Head back over the bridge to downtown Kinghorne area where we make a brief stop to pick up several Party Skirts

Sunday 4pm: Off to Robson area, where we make our next stop at Blu Bird, one of Vancouver’s trendiest stores. We pick up a number of phenomonal pieces, including a Mara Hoffman bandeau-skirt ensemble, Ash wedges, Elizabeth and James sunniesand much much more. Browse around for birthday wish-list ideas.

Sunday 430pm: Last store of the day: J.Crew Robson. My very own store. Pick up a graphic print dress, cork clutch, and red cat-eye sunnies. Say hi to fellow Crew workers and get out the door within 15 minutes. On way back to car, make a pit-stop at CupCakes. Pick up a Buttercup cupcake for Nicole, and Red Velvet for myself.

Sunday 530pm. HOME

Next Day (Day of Photoshoot)….

Monday 830am: Picked up by Nicole, quick stop at Bean Around the World on Marine.

Monday 915am: First big stop of the day is downtown at Holt Renfrew. Pick up the most essential piece of the shoot: a black and white printed Etro dress.

Monday 930am: Arrive at Studio near West Broadway and Manitoba.

image-21

image-7

Monday 945am: Red MG convertible is lifted into the studio

image-16

image-13

Monday 10am: Photographers arrive. Begin Unpacking clothes out of Nicole’s car.

image-4

image-10

image-12

image

Monday 12pm: Model and Make up Artist arrive. Test shots are taken with the model and car. Make a quick pit stop at Milano coffee bar to pick up three Stovepipe coffees.

image-6

Monday 1230pm: Makeup Begins and Lunch arrives from Terra BreadsRoasted chicken sandwiches and blueberry bear claws.

image-19

Monday 2pm: First shot of the day for the cover. Model wearing J.Crew Black and White print dress with red cat-eye sunnies, Ash wedges, Valentino jewelled cuff and headscarf tied over hair. Cover shot consists of model inside the car with shopping bags popping out everywhere.

image-3

image-14

Monday 330pm: 2nd shot of the day – Model wearing Etro black and white printed dress, See by Chloe Booties, jewellery from Rebecca Bree, carrying shopping bags walking by car.

image-8

Monday 445pm:  Weimaraner arrives on set! Cutest, most excited dog I’ve ever seen. Last shot of the day – Model wearing anchor printed creme jumpsuit with red patent leather Michael Kors heels, Red cat-eyes, and Oliver and Lilly’s local jewellery. Scene consists of model posing with Weimaraner. Catch a shot of model leaning down to kiss the dog! Best shot of the day.

image-17

image-5

Monday 515pm: Quickly jump into Nicole’s Land Rover to return Boboli goods (Yes, she trusted me with her car). The most expensive of the pieces pulled must be returned ASAP to assure best security (In other words, if anything were to happen to any of the pieces borrowed, it would be coming out of Nicole’s own pocket).

Monday 6pm: Discuss editing and shots to keep. Shoot finally comes to a wrap! Pack up clothes and load Nicole’s car up again.

image-20

Monday 630pm: Drop the second most expensive pieces back off at Holt Renfrew. 

Monday 645pm: DONE (with the exception of all the other clothes that must be returned the next morning)

And that’s all the glamorous business that happens behind the scenes of magazine editorials you lucky people get to read!

(Also note, many of the places bolded and underlined are linked to each stores/cafes website).

That’s all for today!

-Lo 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s